@font-face{font-family:Anton;src:url('assets/fonts/Anton-400-latin.woff2') format('woff2');font-display:swap;font-weight:400}
@font-face{font-family:Rethink;src:url('assets/fonts/RethinkSans-400800-latin.woff2') format('woff2');font-display:swap;font-weight:400 800}
@font-face{font-family:Mono;src:url('assets/fonts/RedHatMono-var.woff2') format('woff2');font-display:swap;font-weight:400 700}
:root{--bg:#090d15;--panel:#111824;--ink:#f0f4fa;--muted:#9ba7ba;--blue:#80a7ff;--button:#3874f3;--line:#ffffff20;--soft:#ffffff08;--shadow:#0008;--ease:cubic-bezier(.2,.75,.2,1);--header:76px;color-scheme:dark}
:root[data-theme=light]{--bg:#f2f3f5;--panel:#e4e8ee;--ink:#111c2c;--muted:#536174;--blue:#245cc8;--button:#215cd3;--line:#15243e26;--soft:#15243e05;--shadow:#24355120;color-scheme:light}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:var(--header)}body{margin:0;background:var(--bg);color:var(--ink);font-family:Rethink,Arial,sans-serif;line-height:1.5;-webkit-font-smoothing:antialiased}a{color:inherit;text-decoration:none}button{font:inherit;color:inherit;cursor:pointer}button,a{-webkit-tap-highlight-color:transparent}button{border:0}button:disabled{opacity:.45;cursor:default}button:focus-visible,a:focus-visible,summary:focus-visible{outline:2px solid var(--blue);outline-offset:6px}button:active,.button:active{transform:scale(.97)}::selection{background:var(--blue);color:var(--bg)}img{display:block;max-width:100%}video{display:block;object-fit:cover}h1,h2,h3,p{margin:0}h1,h2,h3{font-weight:400}h2,h3,.lead,p{text-wrap:pretty}h2,h3,.lead{text-wrap:balance}h2{font-family:Anton,sans-serif;text-transform:uppercase;font-size:clamp(44px,5.8vw,80px);letter-spacing:-.025em;line-height:1.08}h3{line-height:1.1}p{color:var(--muted)}strong{font-weight:700}small{line-height:1.6}.wrap{width:min(1280px,calc(100% - 112px));margin-inline:auto}.section{padding:116px 0 72px;border-top:1px solid var(--line);position:relative}.section-head{margin-bottom:48px;max-width:1040px}.section-head .lead{max-width:700px;margin-top:24px;font-size:19px;line-height:1.55}.eyebrow{font:500 11px/1.5 Mono,monospace;letter-spacing:.12em;text-transform:uppercase;color:var(--blue);display:flex;gap:17px;margin-bottom:24px;align-items:center}.eyebrow>span{border:1px solid var(--line);border-radius:100%;width:28px;height:28px;display:grid;place-items:center;letter-spacing:0;font-size:10px}.source{font-size:11px;line-height:1.6;max-width:950px;margin-top:36px;color:var(--muted)}.lead{font-size:19px}.text-link{display:inline-flex;gap:24px;align-items:center;font-size:13px;border-bottom:1px solid var(--line);padding-bottom:5px}.text-link:hover{color:var(--blue)}.text-link span{font-size:21px}.button{display:inline-flex;align-items:center;justify-content:space-between;gap:32px;padding:16px 22px;border-radius:5px;font-weight:700;font-size:15px;transition:transform .25s var(--ease),background .25s}.button span{font-size:24px;line-height:1;transition:transform .25s}.button:hover span{transform:translate(3px,-3px)}.primary{background:var(--button);color:white;box-shadow:inset 0 1px 0 #ffffff4d}.primary:hover{background:#4985ff}.light{background:#f2f5fb;color:#14223a}.light:hover{background:white}.skip{position:fixed;top:-80px;left:16px;background:white;color:#111;padding:12px;z-index:200}.skip:focus{top:12px}.round{display:grid;place-items:center;width:50px;height:50px;border:1px solid var(--line);background:transparent;border-radius:50%;font-size:23px;transition:background .2s}.round:hover{background:var(--blue);color:var(--bg)}#progress{position:fixed;inset:0 0 auto;height:2px;background:var(--blue);transform:scaleX(0);transform-origin:left;z-index:110}#header{height:var(--header);padding:0 4.2%;display:flex;align-items:center;justify-content:space-between;gap:26px;position:sticky;top:0;z-index:100;background:var(--bg);border-bottom:1px solid var(--line);transition:box-shadow .3s}#header.scrolled{box-shadow:0 6px 40px var(--shadow)}.nav-brand{font-family:Anton;font-size:29px;display:flex;gap:18px;align-items:center}.nav-brand span{font:10px Mono;color:var(--muted);letter-spacing:.08em}.desktop-nav{display:flex;gap:28px;font-size:12px}.desktop-nav a:hover{color:var(--blue)}.nav-tools{display:flex;align-items:center;gap:8px}.tool{height:38px;min-width:38px;background:transparent;border:1px solid var(--line);border-radius:4px;font-size:12px;padding:0 10px}.tool:hover{border-color:var(--blue)}#theme{font-size:23px}.present{margin-right:2px}.present span{margin-left:10px;font-size:16px}.nav-contact{font-size:12px;margin-left:14px;font-weight:600;white-space:nowrap}.nav-contact span{margin-left:8px}
/* Cover: name, person, commercial promise. */
.hero{position:relative;height:calc(100svh - var(--header));min-height:710px;max-height:1080px;isolation:isolate;overflow:hidden}.hero #signal{position:absolute;inset:0;width:100%;height:100%;z-index:-1;opacity:.7}.hero-watermark{position:absolute;right:1%;top:-4%;font:850px/.9 Anton;color:transparent;-webkit-text-stroke:1px var(--line);transform:rotate(8deg);opacity:.6;z-index:-1;user-select:none}.hero-content{padding-top:clamp(46px,7vh,95px);position:relative;z-index:3;pointer-events:none}.hero-content>*{pointer-events:auto}.hero-eyebrow{font:10px Mono;letter-spacing:.14em;color:var(--muted);display:flex;align-items:center;gap:10px;margin-bottom:24px}.status-dot{width:6px;height:6px;background:var(--blue);border-radius:50%;box-shadow:0 0 18px #578bff77}.hero h1{font-family:Anton;font-size:clamp(110px,12.8vw,184px);letter-spacing:-.02em;line-height:1.02;margin-left:-5px;color:var(--ink)}.name-period{color:var(--blue)}.hero h2{font:500 clamp(31px,3.2vw,46px)/1.08 Rethink;letter-spacing:-.045em;text-transform:none;margin-top:26px;max-width:550px}.hero-content p{font-size:15px;line-height:1.6;max-width:420px;margin-top:22px}.hero .button{margin-top:30px}.hero-sign{display:flex;align-items:center;gap:14px;margin-top:32px}.hero-sign img{width:64px;height:auto;filter:brightness(0) invert(1)}.hero-sign span{font:8px/1.5 Mono;letter-spacing:.12em;color:var(--muted)}.hero-photo{position:absolute;right:8%;bottom:0;width:45%;height:97%;z-index:1;pointer-events:none;animation:portrait-in 1.2s var(--ease) both}.hero-photo img{height:100%;width:100%;object-fit:contain;object-position:center bottom;filter:drop-shadow(0 18px 45px #0004)}.hero-photo:after{content:'';position:absolute;bottom:-1px;inset-inline:0;height:21%;background:linear-gradient(transparent,var(--bg))}.hero-annotation{position:absolute;right:4.2%;top:38%;font:8px/1.7 Mono;letter-spacing:.13em;color:var(--muted);display:flex;gap:8px;z-index:2;writing-mode:vertical-rl}.crosshair{font-size:24px;line-height:1}.hero-rail{position:absolute;bottom:22px;left:0;right:0;display:grid;grid-template-columns:repeat(3,1fr) 80px;gap:40px;z-index:5;padding-top:22px;border-top:1px solid var(--line);background:linear-gradient(transparent,var(--bg) 65%)}.hero-rail>div{display:flex;gap:16px;align-items:center}.hero-rail strong{font:46px/1 Anton;letter-spacing:-.015em}.hero-rail strong span{font-size:24px;color:var(--blue);padding-left:4px}.hero-rail p{font-size:12px;max-width:120px;line-height:1.4}.scroll-hint{font:9px Mono;display:flex;align-items:center;justify-content:space-between;gap:10px}.scroll-hint span{font-size:22px}.hero-orbit{position:absolute;right:5%;top:20%;height:460px;width:460px;background:radial-gradient(ellipse,#2b65dd17,transparent 70%);z-index:-1}.hero-content h1,.hero-content h2,.hero-content p,.hero-content .button{animation:enter .8s var(--ease) both}.hero-content h2{animation-delay:.1s}.hero-content p{animation-delay:.17s}.hero-content .button{animation-delay:.22s}@keyframes enter{from{opacity:0;transform:translateY(24px)}to{opacity:1;transform:none}}@keyframes portrait-in{from{opacity:0;transform:translateY(35px) scale(1.02)}to{opacity:1;transform:none}}
/* Chapters */
#chapter-nav{position:fixed;right:16px;top:50%;transform:translateY(-50%);z-index:50;display:flex;flex-direction:column;gap:8px}#chapter-nav a{display:flex;justify-content:flex-end;align-items:center;min-height:18px;gap:10px;position:relative}#chapter-nav i{display:block;width:4px;height:4px;border-radius:50%;background:var(--muted);opacity:.4;transition:.2s}#chapter-nav span{position:absolute;right:15px;white-space:nowrap;font:10px Mono;background:var(--bg);padding:5px 9px;border:1px solid var(--line);opacity:0;pointer-events:none;transform:translateX(5px);transition:.2s}#chapter-nav a.active i{height:20px;border-radius:3px;background:var(--blue);opacity:1}#chapter-nav a:hover span,#chapter-nav a:focus-visible span{opacity:1;transform:none}.reveal{opacity:0;transform:translateY(22px);transition:opacity .65s var(--ease),transform .65s var(--ease)}.reveal.visible{opacity:1;transform:none}.universe-grid{display:grid;grid-template-columns:1fr 1.3fr 1fr;gap:18px}.universe-card{position:relative;isolation:isolate;overflow:hidden;height:370px;border-radius:8px;display:flex;flex-direction:column;justify-content:space-between;padding:24px;color:#fff;background:#161e2a;transition:transform .4s var(--ease)}.universe-card:nth-child(2){margin-top:36px}.universe-card:hover{transform:translateY(-8px)}.universe-card video,.media-shade{position:absolute;inset:0;width:100%;height:100%;z-index:-2}.universe-card video{transition:transform .7s var(--ease)}.universe-card:hover video{transform:scale(1.035)}.media-shade{z-index:-1;background:linear-gradient(180deg,#070e2040 0,transparent 25%,#050a1499 60%,#03080de6)}.card-index{font:10px Mono;letter-spacing:.08em;position:relative}.universe-card h3{font-size:38px;letter-spacing:-.04em}.universe-card p{font-size:13px;color:#d1d9e6;max-width:75%;margin-top:12px}.circle-arrow{border:1px solid #ffffff50;border-radius:50%;width:36px;height:36px;display:grid;place-items:center;position:absolute;right:22px;bottom:24px;font-size:21px}.milestones{display:grid;grid-template-columns:repeat(3,1fr);gap:40px;margin-top:56px;border-top:1px solid var(--line);padding-top:26px}.milestones>div{display:flex;gap:20px;align-items:center}.milestones span{font:27px Anton;color:var(--blue)}.milestones p{font-size:12px;line-height:1.6}.reach-layout{display:grid;grid-template-columns:.85fr 1.15fr;gap:12%}.reach-statement>strong{font:clamp(98px,10vw,156px)/1 Anton;letter-spacing:-.04em}.reach-statement>strong>span{font-size:.55em;color:var(--blue);padding-left:8px}.reach-statement>p{font-size:24px;letter-spacing:-.025em;line-height:1.25;margin-top:22px;color:var(--ink)}.reach-statement>small{display:block;max-width:295px;font-size:12px;color:var(--muted);margin-top:24px}.reach-note{display:flex;gap:18px;align-items:center;margin-top:40px;border-top:1px solid var(--line);padding-top:30px;max-width:350px}.reach-note>span{font-size:38px;color:var(--blue)}.reach-note>p{font-size:15px}.reach-bars{padding-top:5px}.reach-row{display:block;margin-bottom:22px}.reach-row-top{display:flex;justify-content:space-between;align-items:center;gap:10px}.reach-row-top>div{display:flex;gap:10px;align-items:baseline}.network{font-size:15px;font-weight:650}.handle{font-size:11px;color:var(--muted)}.reach-row-top strong{font-size:19px;font-variant-numeric:tabular-nums;white-space:nowrap}.reach-row-top strong>span{padding-left:13px;font-size:14px;color:var(--muted)}.bar-track{height:5px;background:var(--soft);margin-top:9px;border-radius:5px;overflow:hidden}.bar-track>span{height:100%;background:var(--blue);width:var(--bar);display:block;transform:scaleX(.1);transform-origin:left;transition:transform 1.1s var(--ease)}.visible .bar-track>span{transform:scaleX(1)}.row-caption{font-size:10px;color:var(--muted);display:block;margin-top:6px}.reach-row:hover .network{color:var(--blue)}.reach-row:hover .bar-track{filter:brightness(1.3)}
.live-layout{display:grid;grid-template-columns:1.16fr .84fr;gap:7%}.live-feature{height:470px;position:relative;border-radius:8px;overflow:hidden;isolation:isolate;background:#151f30;color:#fff}.live-feature video{position:absolute;inset:0;width:100%;height:100%;z-index:-2}.live-feature .media-shade{background:linear-gradient(transparent,#020816cc 58%,#020816f5)}.live-caption{position:absolute;bottom:48px;left:32px;right:30px}.live-caption>.eyebrow{color:#cad8f5;font-size:9px;letter-spacing:.08em}.live-caption strong{font:clamp(60px,6.5vw,96px)/1 Anton;letter-spacing:-.02em}.live-caption p{color:#d8e0ed;font-size:17px;line-height:1.4;margin-top:16px}.metric-badge{display:inline-block;margin-top:20px;background:#80a7ff25;border:1px solid #80a7ff50;color:#c2d5ff;padding:7px 12px;font:10px Mono;border-radius:3px}.media-credit{position:absolute;left:32px;bottom:15px;font:7px Mono;color:#b1bbce;letter-spacing:.08em}.live-number>span{font:10px Mono;color:var(--muted);letter-spacing:.1em;display:block}.live-number>strong{font:80px/1.25 Anton;letter-spacing:-.02em;display:block}.live-number>small{font-size:13px;color:var(--muted)}.live-pair{display:grid;grid-template-columns:1fr 1fr;gap:24px;padding:24px 0;border-bottom:1px solid var(--line)}.live-pair strong{font:30px Anton;display:block}.live-pair span{font-size:11px;color:var(--muted)}.comparison{padding-top:24px}.comparison>div:not(.comparison-bar){display:flex;justify-content:space-between;font-size:11px}.comparison-bar{height:10px;background:var(--soft);margin:8px 0 17px;border-radius:2px}.comparison-bar span{display:block;height:100%;background:var(--muted);border-radius:2px}.comparison-bar.event span{background:var(--blue)}.live-data>p{font-size:14px;margin-top:20px;max-width:440px}
/* Gallery: the selected piece owns playback. */
.originals{overflow:hidden}.originals .section-head{margin-bottom:12px}.show-stage{position:relative;perspective:1200px;padding-top:20px}.show-cards{height:340px;position:relative;transform-style:preserve-3d;pointer-events:none}.show-card{position:absolute;left:50%;top:10px;width:52%;height:305px;padding:0;border:1px solid #ffffff29;overflow:hidden;border-radius:7px;background:#111a2c;transform:translateX(calc(-50% + var(--position)*72%)) translateZ(calc(var(--position)*var(--position)*-180px)) rotateY(calc(var(--position)*-18deg));opacity:.5;transition:transform .6s var(--ease),opacity .5s,filter .5s;pointer-events:auto;filter:saturate(.45)}.show-card.active{opacity:1;filter:none;z-index:3;border-color:#80a7ff70;box-shadow:0 20px 60px #0004}.show-card video{width:100%;height:100%;object-fit:cover}.show-card-label{position:absolute;bottom:0;left:0;right:0;background:linear-gradient(transparent,#050a14e6);padding:50px 25px 20px;text-align:left;color:#fff}.show-card-label span{font:8px Mono;letter-spacing:.1em;color:#c0d0ed;display:block;margin-bottom:6px}.show-card-label strong{font:30px Anton;text-transform:uppercase}.show-controls{display:flex;justify-content:center;align-items:center;gap:26px;margin-top:0}.show-controls .round{width:44px;height:44px}#show-count{font:11px Mono;color:var(--muted)}.show-detail{display:grid;grid-template-columns:1fr 260px;gap:80px;margin:30px auto 0;max-width:900px;padding-top:30px;border-top:1px solid var(--line)}.show-detail .eyebrow{font-size:9px;margin-bottom:12px}.show-detail h3{font-size:30px;letter-spacing:-.03em}.show-detail p{font-size:14px;max-width:570px;margin-top:14px}.show-metric{display:flex;flex-direction:column;align-items:flex-start}.show-metric strong{font:60px/1 Anton;color:var(--blue)}.show-metric>span{font-size:12px;color:var(--muted);margin-top:8px}.show-metric .text-link{margin-top:16px;font-size:11px}
.tabs{display:flex;gap:8px;margin:0 0 32px;overflow-x:auto}.tabs button{background:transparent;border:1px solid var(--line);padding:12px 20px;border-radius:4px;font-size:13px;white-space:nowrap;transition:.2s}.tabs button[aria-selected=true]{background:var(--ink);border-color:var(--ink);color:var(--bg)}.tabs button:hover:not([aria-selected=true]){border-color:var(--blue)}.audience-panel{display:grid;grid-template-columns:.85fr 1.15fr;gap:10%;background:var(--panel);border:1px solid var(--line);border-radius:8px;padding:44px}.audience-intro .eyebrow{margin-bottom:18px}.audience-intro h3{font-size:36px;letter-spacing:-.035em;max-width:360px}.audience-intro p{font-size:14px;margin-top:18px;max-width:370px}.country{display:flex;align-items:center;gap:20px;margin-top:30px}.country>strong{font:64px/1 Anton;white-space:nowrap}.country>strong>span{font-size:32px;color:var(--blue);margin-left:3px}.country>span{font-size:12px;color:var(--muted)}.chart-heading{display:flex;justify-content:space-between;font:9px Mono;letter-spacing:.08em;color:var(--muted);margin-bottom:24px}.chart-heading>span{font-size:8px}.age-columns{height:226px;display:grid;grid-template-columns:repeat(4,1fr);gap:18px;position:relative}.age-column{display:flex;flex-direction:column;align-items:center;height:100%}.age-value{font-size:16px;font-weight:700;margin-bottom:8px}.age-bar-wrap{height:165px;display:flex;align-items:flex-end;width:100%;background:repeating-linear-gradient(to top,transparent 0,transparent 32px,var(--line) 33px,transparent 34px)}.age-bar{height:var(--height);width:100%;background:var(--muted);opacity:.45;border-radius:3px 3px 0 0;animation:barGrow .6s var(--ease) both;transform-origin:bottom}.age-bar.highest{background:var(--blue);opacity:1}.age-label{font:10px Mono;color:var(--muted);margin-top:12px}.gender{border-top:1px solid var(--line);padding-top:20px;margin-top:20px}.gender>div:first-child{display:flex;justify-content:space-between;font-size:11px;color:var(--muted);gap:10px}.gender b{color:var(--ink);margin-left:8px}.gender-track{height:6px;background:var(--muted);border-radius:3px;overflow:hidden;margin-top:10px}.gender-track>span{height:100%;display:block;background:var(--blue);border-right:3px solid var(--panel)}@keyframes barGrow{from{transform:scaleY(.1)}to{transform:scaleY(1)}}
.case-layout{display:grid;grid-template-columns:1.2fr .8fr;gap:6%;align-items:center}.case-film{position:relative;background:#131b28;border-radius:8px;overflow:hidden;aspect-ratio:16/11;isolation:isolate;color:white}.case-film video{position:absolute;inset:0;width:100%;height:100%;z-index:-2}.case-film:after{content:'';position:absolute;inset:0;background:linear-gradient(#0005,transparent 35%,transparent 70%,#000a);z-index:-1}.case-film-top{display:flex;align-items:center;justify-content:space-between;padding:24px}.case-film-top img{width:100px;max-height:34px;object-fit:contain;filter:brightness(0) invert(1)!important}.case-film-top span{font:8px Mono;letter-spacing:.1em}.film-link{position:absolute;bottom:22px;left:24px;right:24px;display:flex;justify-content:space-between;font-size:12px}.film-link span{font-size:23px}.case-copy .eyebrow{font-size:9px;margin-bottom:20px}.case-copy h3{font-size:clamp(30px,3.3vw,45px);letter-spacing:-.045em}.case-copy>p{font-size:14px;line-height:1.6;margin-top:24px}.case-proof{display:flex;align-items:center;gap:20px;margin:28px 0 10px}.case-proof strong{font:68px/1 Anton;color:var(--blue)}.case-proof span{font-size:13px;color:var(--ink)}.case-copy small{font-size:10px;color:var(--muted);display:block;max-width:310px}.brand-stats{display:grid;grid-template-columns:repeat(3,1fr) 1.3fr;gap:34px;padding:32px 0;border-bottom:1px solid var(--line);margin-top:28px}.brand-stats>div{display:grid;grid-template-columns:auto 1fr;column-gap:16px;align-items:center}.brand-stats strong{font:46px/1 Anton;grid-row:span 2}.brand-stats span{font-size:16px;font-weight:600}.brand-stats small{font-size:9px;color:var(--muted)}.brand-stats .branded-lift{border-left:1px solid var(--line);padding-left:30px}.branded-lift strong{color:var(--blue)}.brand-ribbon{display:flex;align-items:center;justify-content:space-between;gap:34px;flex-wrap:wrap;margin-top:37px;opacity:.65}.brand-ribbon img{max-width:100px;max-height:28px;object-fit:contain}.brand-ribbon span{font-size:22px;font-weight:750;letter-spacing:-.03em}.mono-logo{filter:brightness(0) invert(1)}
.project-grid{display:grid;grid-template-columns:1fr 1fr;gap:6%}.project-feature{border-radius:8px;min-height:450px;padding:34px;isolation:isolate;overflow:hidden;position:relative;background:#0f2341;color:white;display:flex;flex-direction:column;justify-content:space-between}.project-feature video{position:absolute;inset:0;width:100%;height:100%;z-index:-2;opacity:.55;filter:hue-rotate(12deg)}.project-feature:after{content:'';position:absolute;inset:0;z-index:-1;background:linear-gradient(#08132655,#070e1bb3)}.project-number{font:11px Mono;color:#b1c9f9}.project-feature .eyebrow{color:#a9c6ff;font-size:9px;margin-bottom:18px}.project-feature h3{font:72px Anton}.project-feature p{color:#d3dced;font-size:15px;max-width:380px;margin-top:20px}.project-foot{font:9px Mono;color:#9cafd0;border-top:1px solid #ffffff30;padding-top:22px;margin-top:30px;display:block}.project-list{display:flex;flex-direction:column;justify-content:space-around}.project-list article{display:grid;grid-template-columns:28px 1fr;gap:18px;padding:24px 0;border-bottom:1px solid var(--line)}.project-list article:first-child{padding-top:10px}.project-list article:last-child{border-bottom:0}.project-list article>span{font:10px Mono;color:var(--blue);padding-top:6px}.project-list h3{font-size:29px;letter-spacing:-.03em}.project-list p{font-size:14px;margin-top:12px;max-width:390px}.project-list small{font:8px Mono;letter-spacing:.1em;display:block;margin-top:18px;color:var(--muted)}
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